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How to Run an Operations Meeting

Run your agency by the numbers—unlock predictable revenue and growth

Why You Need WealthSmyth to Run Your System

Many agency leaders have a business system on paper—one they've trained on (repeatedly) and shared across their teams. However, execution often falters due to fragmented tools and processes.

The Challenges of Paper-Based and Manual Processes

Paper-based workflows and manual data entry aren’t just annoying —they’re a silent agency killer.

  • Inconsistent Performance: Without standardized processes, performance varies widely across the team, making it challenging to predict outcomes.

  • Limited Scalability: Growth is constrained without a technology system to support organized data and automation.

  • High Turnover Impact: Instead of spending time with clients, agents waste hours on administrative work, which adds cost to every sale and is one of the top reasons 90% of new agents fail out of the business.

Most agents don’t have a sales problem—they have a predictable revenue problem. They start with friends and family but fail to create enough referrals or inbound leads to generate recurring income. In order to achieve predictable revenue you need:

  1. A repeatable process that every agent can follow

  2. A single source of truth for recruiting and production pipeline

  3. A coaching approach based on conversion metrics as well as outcomes

Most agencies have the first one—a process on paper that everyone’s supposed to follow. But almost none have the second: a single source of truth for recruiting and production. Without that foundation, the third—coaching based on conversion metrics—is severely limited. Coaching may inspire, but without pre-sales pipeline data, it lacks the precision needed to help agents improve performance.

The Challenges of Paper-Based and Manual Processes

WealthSmyth consolidates your recruiting and production into an all-in-one sales system—from recruiting and licensing to deals, commissions, and team growth—so you can run your agency like a high-performing sales organization.

This integration enables you to facilitate growth:

  • Enhance Visibility
    See what’s happening across your entire organization—who’s active, who’s producing, and where things are stuck.

  • Improve Accountability
    Give each agent a clear roadmap and give leaders the tools to track progress and coach with purpose.


Business Metrics and Ratios

WealthSmyth supports the following agency business metrics:

Metric

Example Formula

Net Point Ratio (Persistency)

(Net Points In-Force ÷ Total Submitted Points) × 100

Recruit to Client Ratio

(Number of Recruits Who Become Clients ÷ Total Recruits) × 100

Recruit to Net Points Ratio

Net Points In-Force ÷ Total Number of Recruits

Points Per License Ratio

Total Net Points ÷ Total Licensed Agents

Licensing Ratio

(Number of New Agents Licensed ÷ Number of New Agents Recruited) × 100

Net License

(New Licensees Earning ≥ $1K in 90 Days ÷ Total New Licensees) × 100

Recruit to Taproot Ratio

(Direct Recruits with 4 Deep Leg ÷ Total Direct Recruits) × 100

Closing Ratio

(Closed Deals ÷ Appointments Done) × 100


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Getting Licensed

Getting licensed is the first major milestone for new agents—and you can track their progress right in your dashboard.

WealthSmyth shows you:

  • Who is enrolled in pre-licensing

  • Who has passed their course

  • Who has scheduled or passed their state exam

This makes it easy to follow up, offer encouragement, and help your team hit the ground running.


💸 Contract Levels

Each agent has a Contract Level that determines how much they earn per deal.

🧠 Note: Contract Levels vary by agency
Some teams start agents at 60%, others at 80%—it depends on your organization’s policies. WealthSmyth doesn’t set these, but we do display them clearly so everyone knows where they stand.

Your role as a leader? Help your team grow their skills and production so they can level up and earn more.


💬 Support, Just a Chat Away

You’re never alone—and neither is your team.

Whether someone is stuck on getting licensed, confused about contract levels, or just needs help setting up a Persona, our support team is available right in WealthSmyth Messenger.

We’ll help you:

  • Navigate technical setup

  • Answer compliance or licensing questions

  • Onboard new agents with ease

Just click the 💬 chat icon and say hello. We’ve got your back.

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