Leads are where business begins—whether you’re helping families with protection and retirement strategies or growing a winning team. WealthSmyth gives you a simple, structured way to manage and convert your leads with confidence.
In WealthSmyth, Leads come in two types:
Client Leads – potential clients for life insurance or annuities
Recruiting Leads – potential agents or referral partners who may join your team
Both types of Leads follow the same 5-stage progression designed to guide your early engagement workflow and track your business growth in terms of production or team size.
How Contacts Work in WealthSmyth
Behind every Lead, Team Member, Client, and Relationship is a Contact record. In WealthSmyth, Contacts aren’t managed separately—they’re simply the starting point for every person in your system.
A Contact represents the individual, while the Lead, Team Member, Client, and Relationship represents their current role in your business. As a Contact progresses through your system, their associated records evolve—without duplication.
How We Match Contacts Automatically
When you create a new Lead, Deal, Client, Team Member, or household Relationship, WealthSmyth checks to see if a Contact already exists using their email address.
✅ If a Contact with that email already exists, we link the new record to the existing Contact.
🆕 If the email is not yet in the system, a new Contact is automatically created.
This keeps your CRM clean and unified—so you never end up with duplicate people in different parts of your pipeline.
Ways to Add Contacts:
Manually: Individually add a Lead, Deal, Client, Team Member, or Relationship with basic info and an email address
CSV Import: Bulk upload from the Actions menu on the respective pages
iPhone Sync: Use the WealthSmyth app to import from your mobile contact list
Once imported, Contacts are linked across all associated records, including Leads, Deals, Clients, Team Members, and household Relationships.
The 5 Lead Stages
Stage | What it means |
New | A lead has been identified and added to the system, but no contact has been made yet. |
Working | Outreach is in progress (text, call, DM, or email). |
Appointment Set | A meeting has been scheduled with the lead. |
Appointment Done | The appointment has occurred. Now it’s time to record notes and determine interest. |
Converted | The lead has agreed to move forward—either as a Deal (client) or a Team Member (recruit). |
These stages help you sort, prioritize, and track every person in your pipeline.
Conversions: Moving a Lead Forward
Once an appointment is complete and the lead is ready to move forward, you’ll convert them into the next phase of the pipeline.
From the Actions menu on the Leads page, you can:
Convert to Deal: For Client Leads who want to move forward with a policy illustration
Convert to Team Member: For Recruit Leads who register with your Distributor (IMO, MGA, etc.).
Lead Type | Converted To | What Happens |
Client Lead | Deal | A Deal is created and linked to a new Client record |
Recruit Lead | Team Member | A Team Member record is created and tracked through licensing and onboarding |
Why Conversions Matter
Conversions aren’t just administrative—they power your System Progressions and business intelligence. Each time you convert a Lead, WealthSmyth automatically links the correct Contact, updates all related records, and kicks off the next stage in the system.
This creates a seamless transition with zero duplication and no missed steps.
Benefits of using Conversions:
✅ Advances the person into their correct progression (Client or Team Member)
✅ Auto-links their Contact record—reducing manual data entry and errors
✅ Triggers downstream tasks, dashboards, and next-step content
✅ Feeds into your key business ratios—like Appointments to Deals or Recruits to Net License
✅ Improves productivity by eliminating duplicate entry and keeping your CRM clean and unified
Used consistently, Conversions ensure that your sales process is both repeatable and traceable end-to-end, with all the right data in all the right places.